ESOPs Benefit Plan Sponsors and Participants

Research examines how employee stock ownership plans have helped workers and employers alike throughout the COVID-19 pandemic.  


Employee stock ownership plan (ESOP) participants are better off than those who work for non-ESOP companies with a 401(k) plan, and the benefit can serve as a retention tool for businesses, as well as a cushion for employees to be more financially resilient in a crisis, according to research from the National Center for Employee Ownership (NCEO).

The paper, titled “Measuring the Impact of Ownership Structure on Resiliency in Crisis,” examined how businesses dealt with the COVID-19 pandemic and the attendant impact it has had on participants. The research was completed using Department of Labor (DOL) Form 5500 data on businesses’ retirement plans.

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“Given the nature and purpose of ESOPs and the forward-looking company culture that often accompanies them, there is strong reason to believe that having an ESOP in place prior to the worst of the crisis helped businesses not just survive but, for many, take the best advantage of growth opportunities more so than their conventional counterpoints,” the paper states.

The paper analyzed more than 300,000 plan filings that cover over 43 million employees.

ESOPs offer workers ownership interest in their companies in the form of shares of stock. Plan sponsors can benefit from various tax advantages by using ESOPs, and the plans are subject to similar Employee Retirement Income Security Act (ERISA) rules that non-ESOP 401(k)s face.

The NECO research asked whether there is significant evidence that ESOPs had measurable benefits compared with similar conventional firms without ESOPs.

“Overall, we find measurable evidence of this resiliency in greater financial security for employees heading into and during the pandemic, and job retention at the firm level compared to comparable conventional firms,” the paper states.

Before the pandemic, the average ESOP account balance at an S-corporation ESOP was more than double the average account balance at a comparable conventional firm. In 2019, the average ESOP account balance was $132,362, compared with $63,925 for the average 401(k) account balance.

The paper also found that the average yearly employer contribution to the ESOP was 2.6 times more than that of companies offering a 401(k) ($6,567 vs. $2,507); 94% of total contributions to ESOPs came from the employer, compared with 31% of employer contributions for 401(k) plans; and having an ESOP was associated with retaining or adding an additional six employees from 2019 to 2020, compared with non-ESOP employers.

Previous research has supported the finding that ESOPs accrue benefits for employees and employers.  

Additional research, completed early last year, found evidence that employee ownership was a strong buffer for workers during the pandemic. A John Zogby Strategies survey found that employees of non-ESOP companies have experienced greater job losses or downsizing than employee-owned businesses, and non-ESOP company workers’ financial security was more adversely affected.

Recordkeeper Empower Retirement Announces Name Change

The change, which will see the word ‘Retirement’ dropped from the recordkeeper’s name, represents the company’s efforts to enhance its overall financial wellness offerings.

The nation’s second-largest retirement plan recordkeeper announced Tuesday that it’s made a change to its public-facing brand name, moving from “Empower Retirement” to just “Empower,” effective immediately.

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The company says the change reflects its broadening stature and rapid growth.

As people begin to look at saving for retirement and determining how much they need to save, they make those decisions while keeping their current financial wellness in mind, Steve Jenks, Empower chief marketing officer, tells PLANADVISER. A big part of what the company does is help people achieve their short- and long-term financial goals, he says, and the name update to Empower helps capture that.

Transitioning to Empower and eliminating “Retirement” is a strategic decision meant to elevate the firm’s brand as it continues to develop its offerings, Jenks adds. He expects the name change will help increase the firm’s visibility among individual investors and demonstrate its expanding focus on financial wellness solutions. Notably, since the brand’s inception in 2014, Empower has often used the shorter name in advertising, marketing and some public communications.

Context for the name change comes from Empower’s 2020 acquisition of Personal Capital, a wealth manager offering advice through both in-person and digital interfaces. Additionally, the firm acquired the MassMutual retirement business in 2020 and announced its intention last year to purchase the full-service retirement business of Prudential Financial Inc.

Together, those transactions were expected to increase Empower’s participant base to some 16.6 million people and its retirement services recordkeeping assets to approximately $1.4 trillion administered on behalf of approximately 71,000 workplace savings plans.

Jenks points to the recently enhanced Empower participant website as an example of how the firm is doubling down on both short-term and long-term services for its clients. The website features a highly personalized digital experience that can integrate multiple elements of an individual’s financial picture to help them better understand their current situation and future needs, driving increased financial confidence.

Moving forward, Empower will be the public-facing name of the company, and the Empower Retirement LLC name will remain the name of the underlying legal entity, in order to maintain consistency of existing contracts and agreements.

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