Products September 6, 2012

Education Campaign Available for 401(k) Day

Traditionally, 401(k) Day has been the Friday following Labor Day.
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However, the Plan Sponsor Council of America (PSCA) is deemphasizing celebrating on a specific day and instead encouraging retirement plan sponsors to make every day 401(k) Day. The PSCA is offering educational campaign materials to help plan sponsors reframe retirement and make it more relevant to their employees. Materials are also available in 403(b) versions.  

This year the annual campaign is actually two campaigns. First, new posters/post cards/flyers complete last year’s food campaign by adding a dessert course with mouthwatering and calorically pleasing visuals.  

The second theme, “Dream like a kid,” uses nostalgic childhood-themed graphics to grab employees’ attention. The key messages provide information and education on saving for retirement in actionable terms using retro graphics. These images are tied into three headlines: Do the Math; Pedal to the Medal; and Up, Up & Away!

Each theme includes a poster with key messages to each theme; matching flyer; and mailable postcard that can be customized with the plan sponsor’s logo and contact information.

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Materials for the campaign for 401(k)/403(b) Day can be downloaded here.

 

Deals & People September 6, 2012

CAPTRUST Expands Presence in Boston

Bay Colony Partners, a retirement consulting group in Boston, was acquired by CAPTRUST Financial Advisors.
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The group’s practice is focused on qualified and nonqualified corporate retirement plans, as well as individual wealth management. The newly acquired team includes Gary Cowles and Robert Auditore, Bay Colony’s principals and founders, who have years of experience designing, implementing and administering qualified plans and nonqualified executive benefits.

CAPTRUST said the addition of Cowles and Auditore is a reflection of the firm’s commitment to nonqualified executive benefits. To support this commitment, CAPTRUST launched a website for nonqualified plans with interactive tools for plan sponsors to benchmark their existing plan, test their nonqualified knowledge and review articles by the CAPTRUST nonqualified executive benefits team.

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“We are very excited to be joining CAPTRUST and see this partnership as the next step in the evolution of our firm,” Auditore said. Cowles added, “We are thrilled to have affiliated with a company that is not only like-minded but that also makes us better for our clients who have and will continue to be our primary focus.”

This is the second office location for CAPTRUST this year, giving it a total of 17 offices. “I am thrilled to welcome Gary and Bob to our team,” said J. Fielding Miller, CAPTRUST co-founder and chief executive. “They are superb advisers who will immediately strengthen our presence in Boston, serving the strong demand for independent and unbiased retirement and investment advice.”

CAPTRUST Financial Advisors, an independent retirement plan advisory firms, is headquartered in Raleigh, North Carolina.

 

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