Cheri Belski Joins LPL Financial as Head of Investment Solutions

LPL Financial LLC has appointed Cheri Belski as executive vice president and head of investment management solutions. Belski, with more than 25 years of experience, will lead major investment initiatives, including LPL Research, investment products, advisory platforms and the firm’s retirement partners business.

Belski previously served as global head of product at T. Rowe Price, where she directed the firm’s product development strategy, particularly in private markets. At LPL, she will focus on driving strategic goals and enhancing product differentiation to support the firm’s more than 23,000 advisers and almost 1,000 institutions.

“We are thrilled to welcome Cheri to LPL,” Aneri Jambusaria, managing director of business and wealth solutions at LPL, said in a statement. “Her extensive experience and diverse background—spanning sales, product, client service, distribution and operations—make her the ideal leader to continue to evolve LPL’s investment solutions and innovative services that help advisers meet the increasingly diverse and sophisticated needs of advisers and their clients.”

Jambusaria added that Belski will oversee the growth of LPL’s model wealth portfolios, the introduction of 50 new alternative investment products by the end of 2025 and the continued development of the firm’s offerings.

Belski, who will be based in LPL’s Fort Mill, South Carolina, office, earned a bachelor’s degree in political science and Latin American studies from the University of Pittsburgh and an MBA in international business from Johns Hopkins University.

During the firm’s recent Focus 2024 event, LPL leaders introduced new products that will fall under Belski’s leadership. These include expanded access to low-volatility managers and strategies, with LPL now offering eight of the top largest exchange-traded-fund providers with no transaction fees. LPL Research also launched coverage of active ETFs to help advisers choose managers across different market environments.

Additionally, LPL announced 200 new separately managed accounts for its MWP platform, including 25 new fixed-income options, providing advisers with more customizable and cost-effective investment choices.

LPL continues to expand its alternative investment options, adding 12 new strategies such as hedge funds, drawdown, evergreen and tax deferral strategies, with plans to introduce 50 more by the end of 2025.