Association Launches Online LTC Learning Center

Financial and insurance professionals interested in marketing and selling long-term care insurance have a new online resource from the American Association for Long-Term Care Insurance.

As part of its Producer’s Resource Center within its Web site (www.aaltci.org), the Association launched the LTC Learning, Marketing & Sales Center, containing a library of audio interviews with top producers and industry experts, as well as sales and marketing materials, the Association said in a news release.

Many audio files focus on sales and marketing tips shared by the nation’s leading producers; others feature interviews with leading industry experts on topics ranging from LTC underwriting to how the insurance State Guaranty funds operate, the Association said.

The new center offers E-cards that can be sent by agents as well as marketing fliers and direct mail letters that can be downloaded for use.

While some materials are free of charge to professionals, complete access to the online center is reserved for those with an Association membership, which costs $49 annually.