Asset Manager Fees Might Draw Scrutiny

Asset management fees remained stable in 2008 but are likely to be under pressure in 2009, according to a report by Mercer.

Mercer’s 2008 Asset Manager Fee Survey shows alternative investment strategies to have the highest fees for each dollar of investor capital allocated. “Return and risk considerations should take priority over fees,’ said Divyesh Hindocha, worldwide partner in Mercer’s investment consulting business, in a press release. “It is fair to conclude, however, that fund of fund approaches extract a heavy premium from the alpha generation process and we would expect this to be under challenge in the new financial environment.’

The most expensive mainstream category, Mercer found, was global emerging markets equity with median fees in the sector averaging around 0.9%. Median fees for Eastern European equity and Chinese equity, which were included for the first time in the 2008 report, were similarly high, the press release said.

Small-cap equity also continued to be an expensive strategy with median fees around 0.8%. Active fixed income had the lowest fees among mainstream active strategies, with median fees continuing to average 0.2% to 0.35%.

“Historically, fees are higher in those strategies where asset managers have the most potential to outperform. However, anecdotal evidence suggests that increasingly asset managers will have to negotiate their fee structures with ever more cost-conscious clients,” Hindocha commented.

“Alpha is now competing with cheap and plentiful beta and capacity is no longer an issue for most strategies,’ he continued. “There is the recognition that institutional investors are no longer willing to pay, upfront, such large proportions of the potential alpha, especially for the more complex strategies.’

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A recent report from Boston Consulting Group found that several factors in this environment will lead to lower fees (see “Fund Fees Expected to Drop). The firm predicted a proportional decrease in regular fund fees and severe cuts in performance-based fees

Asset Management Fees for 2008

Mercer’s 2008 Asset Manager Fee Survey found that, for segregated large cap/all cap equity products, Canadian equity proved the cheapest, with median fees varying from 0.25% to 0.35%. Australia, New Zealand and U.S. equity averaged around 0.4% to 0.5%. The United Kingdom has nudged through the top of the band with median fees in U.K. equity all-cap products approaching 0.6%. Asia, Europe, Japan and global equity continue to be the most expensive with median fees averaging 0.5% to 0.7%.

According to a Mercer, the results were the same across small cap equity products, where Canada averaged around 0.6% relative to between 0.7% and 1% in other regions. The U.S. small-cap micro segregated fee scale remained one of the most expensive in the survey.

The potential for higher return has allowed successful small-cap managers to command higher fees than their broad cap counterparts. When looking at the fee premium for small caps, Canadian, global and U.S. small caps commanded the greatest premium, between 0.25% and 0.3%. In Europe, Japan and UK equity, the premium ranged between 0.1% and 0.2%.

A comparison of segregated scales for fixed income showed that Australia, Canada and New Zealand were the least expensive with fees averaging 0.2%, the press release said. This compares to an average of 0.3% to 0.4% for other regions including Asian bonds. As with equities, emerging markets proved to be the most expensive, with median fees in emerging markets debt averaging around 0.6%.

The survey found that the median fees for passive, or index-based, equity strategies are 0.5% to 0.8% less than those for active strategies. Index-based fixed income strategies continue to cost 0.1% to 0.3% less than active fixed-income strategies.



Mercer’s Asset Manager Fee Survey 2008 can be purchased at
www.mercer.com/icsurveys.

Advisers Gain Clients, Boost Communication Efforts

More than half of advisers said the current market has caused clients to delay retirement plans, according to a report from Cerulli.

In a survey of financial advisers by Cerulli Associates, 63% of advisers said the market has caused clients to postpone retirement plans, and 57% said clients are stilling planning on retirement but with lower expectations. A survey released earlier this week from Spectrem found a similar result about the retirement plans of high-net-worth 60-year-olds (see “More Affluent Boomers Revamp Retirement Plans“).

Despite the toll the market downturn is taking on clients, advisers continue to grow their business. More than half (63%) of advisers report gaining clients; 28% neither added nor lost clients, according to Cerulli. IRA rollovers or the sale of business, have continued to provide opportunities—even in a down market, normal life events present opportunities for advisers, the report said.

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Where are these clients coming from? According to the report, most new clients (55%) are clients dissatisfied by other advisers, and 21% are clients who did not previously have advisers.

 

Adviser Response

 

Because of the market downturn, many advisers have increased communication efforts and changed client portfolios to more conservative investments. They also plan to increase financial planning services. “A focus on non-investment advice can help ground client relationships in turbulent times,” Cerulli said. The report also said that if an adviser’s value proposition is primarily based on providing investments, client relationships can be jeopardized by a challenging market. In fact, advisers reported investment performance as the number one (44%) reason for losing clients.

When asked how they anticipate their practices will change in the next 12 months, the most popular response (by 61% of advisers) was that they would offer more comprehensive financial planning. The trend toward holistic planning goes hand in hand with a greater focus on fee-based compensation and independence, the report suggested. Advisers plan on heavier use of fee pricing (31%) and alternative investments (35%).

When asked how recent market conditions have changed their client communication, advisers (83%) were most likely to respond they were making more outbound phone calls. Research from Spectrem suggests this is the most important loyalty sign from advisers (see “Call of Duty: Returning Client Calls Most Important Loyalty Sign” and “Millionaires Questions Adviser Performance“). Advisers are also spending more time on incoming calls (59%) and conducting more in-person meetings (52%). Eight percent of advisers report no meaningful change in communication, according to the report. Probably unsurprisingly, advisers who saw the most client growth were also advisers making more client phone calls and conducting more in-person meetings.

As far as client portfolios, more than half of surveyed advisers (57%) said client portfolios have become more conservative, Cerulli data show. There is a disparity between fee-based and commission-only advisers: Half of commission-only and fee-only advisers report a shift to more conservative investments; fee-based and fee-and-commission mix advisers show a larger shift, with 61% and 70%, respectively, reporting a move to more conservative investments.


 

 

The survey results are reported in The Cerulli Edge—Advisor Edition. More information is available at www.cerulli.com.

 

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