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Deals & People May 14, 2013
ASPire Appoints Chief Marketing Officer
Shelia Reed joined ASPire Financial
Services LLC as senior vice president and chief marketing officer.
Reported by PLANADVISER staff
Reed has 20 years of experience in marketing and communications. At ASPire, she is tasked with managing the overall strategy, direction and leadership for the firm’s product development and packaging, brand, marketing and communications efforts including digital and social media strategies. With significant experience in professional services, she brings a proven track record of creating and implementing effective business-to-business and business-to-consumer marketing and product strategies.
Previously, Reed served as vice president of marketing at PMSI, a provider of specialty products and services for the workers’ compensation and liability market, where she built the brand both internally and externally. Reed directed all public relations and social media strategies, and launched products to build market differentiation and value creation across multiple market segments.
Earlier in her career, Reed served as the global brand leader for KPMG Consulting and BearingPoint, leading marketing strategies for 19 market segments in seven countries as well as rebranding efforts of the global brand, from KPMG to BearingPoint.
ASPire Financial Services provides conflict-free retirement plan solutions.