Advisory M&A News – 2/11/25

Prime Capital Financial Expands in Southeast with Sugarloaf Wealth Management; CW Advisors Adds Two Boston-Area RIA Firms; Cetera Adds Teams From Equity Services and Raymond James; and more.

Prime Capital Financial Expands in Southeast with Sugarloaf Wealth Management

Prime Capital Financial has partnered with Sugarloaf Wealth Management, in its first expansion into the Atlanta metro area. This adds a team of 13 professionals and nearly $1 billion in assets under advisement. Sugarloaf offers financial planning, investment management, risk management, retirement and tax strategies, insurance planning, and charitable giving, as well as specialized services to college and professional athletes and coaches.

“Sugarloaf’s rich history and specialized expertise make them an ideal partner. Together, we’re well-positioned to broaden our support to individuals and families across the Southeast region,” said Glenn Spencer, chief executive officer at Prime Capital Financial.

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Prime Capital Financial (formerly Prime Capital Investment Advisors) offers full-service financial planning, as well as retirement plan advisory services, as well as plan participant through its Prime Capital Retirement services.

CW Advisors Adds Two Boston-Area RIA Firms

Boston-based CW Advisors, LLC, which serves high-net-worth and ultra-high-net-worth individuals, families, foundations, and endowments, acquired Aspire Wealth Management, Inc. of Waltham, Massachusetts and Fernwood Investment Management, LLC in Quincy, Massachusetts.

The two firms add more than $800 million in assets under management, bringing CW Advisors to 14 offices across the country, 119 employees, and $11 billion of assets under management.

“We are excited to welcome the Aspire and Fernwood teams and their clients to CWA,” said CWA Chief Executive Officer Scott Dell’Orfano. “Mark, Bill and Jenny, as well as Tom and his team are a great complement to the growing CWA team. Their exceptional services and high-touch approach with clients make Aspire and Fernwood ideal additions to our firm.”

Cetera Adds Teams From Equity Services and Raymond James

Cetera Financial Group announced that White Plains, New York-based Corporate Plans Retirement Strategies LLC has joined Cetera Wealth Partners, a community within Cetera Advisor Networks.

Led by Partners Brian Vieselmeyer, Peter Swansen, Jr. and Founder Gerald M. Mirra, the team than $250 million in assets under administration as of July 1, 2024. It began as a way to meet the employee benefits and retirement needs of small businesses and their owners and has expanded to also serve a individuals and families.

Cetera also announced that Arco Capital Partners joined Summit Financial Networks, a community within Cetera Advisor Networks LLC. Arco Capital Partners has $287 million in assets under administration as of Dec. 31, 2024.

Arco is led by adviser and Founder Robert Aiken provides personalized and custom financial and investment planning focused on serving individuals, families, businesses, retirees and women investors.

Wealth Enhancement Partners with Capstone Team from Capstone Wealth Advisors, LLC

Wealth Enhancement joined forces with the Capstone Team from Capstone Wealth Advisors, LLC, an independent advisory team that works with retirees, business owners and professional athletes. The team of six advisers and five support staff oversees more than $618 million in client assets and is led by Ryan Skogstad, senior financial adviser.

The Capstone Team is based in the Pacific Northwest and brings the Wealth Enhancement reach to 141 offices nationwide.

Jeff Dekko, CEO of Wealth Enhancement, said, “We are thrilled to welcome the Capstone Team to our firm. Our teams have a shared commitment to holistic financial planning and a dedication to meeting the unique needs of each client.”

Mission Wealth Merges with Logic Capital Management

Houston, Texas-based Logic Capital Management merged with Mission Wealth Management, LP, and Logic Capital’s founder Toby Whitby and senior wealth adviser Donnie Roberts joined Mission Wealth as equity partners.

Logic Capital, with $400 million in assets under management, is Mission Wealth’s largest integration to date and expands the firm’s service offerings in Houston. Logic Capital serves individuals, families, business owners, and professionals. With the addition of Logic Capital Management, Mission Wealth expands its reach to over 3,900 client families nationwide and advances its total assets under management to over $10.6 billion.

“We are thrilled to welcome Toby and the entire Logic Capital Management team to the Mission Wealth family. This merger marks an exciting chapter as we expand our footprint into Houston, one of the nation’s most vibrant and economically dynamic cities,” said Matthew Adams, CEO and Mmnaging partner at Mission Wealth. “By combining our resources and expertise, we can provide an even higher level of service, helping more clients achieve their financial goals.”

Mercer Advisors Acquires $660 Million Financial Partners Group

Mercer Global Advisors, Inc. acquired Financial Partners Group (“FPG”), an investment advisory and financial planning firm based in Gallatin, Tennessee, that manages $660 million in assets.

FPG is led by founding partners Bo Bowling and Scott Paschal and specializes in retirement planning, distribution and wealth transfer, serving a client base ranging from mass affluent individuals to ultra-high-net-worth families.

“At Financial Partners, our goal has always been to stand for our clients as their most trusted advisor, combining professional expertise with integrity and personalized service,” said Bowling. “In joining Mercer Advisors, we strengthen our ability to provide the quality guidance our clients expect.”

Legal & General to Sell 20% Stake in PRT Business

In addition to the pension risk transfer stake, Japanese insurer Meiji Yasuda will acquire all of L&G’s U.S. protection business in a total $2.3 billion deal.

Legal & General Group PLC announced Friday the sale of its U.S. insurance business to Japanese annuity firm Meiji Yasuda Life Insurance Co. in a $2.3 billion deal that includes the firm’s protection business and a percentage of its U.S. pension risk transfer business.

Meiji Yasuda will wholly acquire Legal & General’s traditional U.S. insurance business and will take a 20% stake in its U.S. pension risk transfer business. In addition, Meiji Yasuda will acquire a 5% stake in Legal & General.

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Approximately 400 million pounds ($497.51 million) from the proceeds of the transaction will be invested in Legal & General’s U.S. PRT business, according to the announcement. The two firms will partner in asset management by outsourcing pension risk transfer and protection assets to Legal & General.

“This strategic partnership brings together two highly complementary global businesses, with a shared ambition for growth, and will enable us to capitalize on the large market opportunities in US Pension Risk Transfer while driving scale and profitability in global asset management,” said Legal & General Group CEO António Simões in a statement.

The two firms will also establish a long-term partnership in global private assets, including significant co-investment in Legal & General’s private asset capabilities, which include real estate equity, private credit, infrastructure equity and venture capital.

The transaction is expected to close at the end of 2025, pending regulatory approval. According to a December 2024 report from Legal & General, the firm expects its largest recorded PRT volume in the U.S. and Canada this year. The firm is expected to write 10.5 billion pounds of PRT volume in the U.K. and another 2.1 billion pounds internationally, including the U.S. market.

“This is an exciting milestone for the US pension risk transfer business. The strategic partnership with Meiji Yasuda combines the strength and experience of two industry-leading companies to support our continued growth in the U.S. PRT market,” said George Palms, CEO of Legal & General Retirement America, the firm’s U.S. PRT division, in a statement. “This partnership marks a new chapter for our organization, and our priority remains steadfast: to ensure a secure retirement for our annuitants and provide exceptional service to our clients.”

Insurance firm Nationwide expected the U.S. PRT market to have exceeded $50 billion in 2024, with continued momentum in 2025.

Headquartered in Tokyo, Meiji Yasuda is the oldest and one of the major life insurance providers in Japan. The company also has insurance operations in the U.S., Poland, Thailand and China, deal materials stated.

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