Advisor Group to Offer SunGard Social Media Solution

SunGard’s Protegent Social Media Surveillance offering will be added to Advisor Group’s proprietary VISION2020 Advisor Portal. VISION2020 is a single sign-on platform that provides advisers access to the following tools: client account information; office automation; compliance and marketing tools; the VISION2020 Wealth Management system for fee-based advisers; and personalized news and alerts.

Advisor Group says SunGard’s Protegent Social Media Surveillance will help support its advisers’ use of social media to grow business while remaining compliant with regulatory obligations.

“We considered many vendors over the last seven months to ensure we built the best solution for advisers. We’ve been piloting our offering with small focus groups since February and we are eager to launch our offering to all advisers,” said David Ballard, Chief Information Officer of Advisor Group.   

Protegent will monitor and archive advisers’ content posted to Facebook, LinkedIn and Twitter. Protegent’s alerting, reporting and pre-approval workflow will help Advisor Group proactively adhere to FINRA books and records surveillance requirements.

To ensure advisers understand social media sites and how to develop content, Advisor Group has already been offering online and live training courses for advisers.

Advisor Group is one of the largest independent broker/dealer networks in the U.S. and consists of FSC Securities Corporation, Royal Alliance Associates, and SagePoint Financial, Inc. These independent broker/dealers, with more than 4,800 independent financial advisers, are all wholly-owned subsidiaries of Advisor Group.