Advisers Should Consider Emotions When Guiding Participants Through COVID-19

A calm, measured approach will help retirement plan participants make the right decisions.


A panel hosted by the American Savings Education Council (ASEC) offered tips for financial advisers to adopt when helping participants deal with the financial and emotional toll taken by COVID-19.

Michelle Singletary, a nationally syndicated personal finance columnist at the Washington Post, said she’s received numerous notes from readers, worried about the markets and how this year’s volatility is affecting retirement planning. Participants are asking whether they should stay enrolled in their plan, whether they should keep contributing, or whether they should use money saved while staying at home to increase their contributions, Singletary said.

Dan Eck, managing director of EY Personal Finance, added that, during the period of market uncertainty, in March and April, many participants called EY to reassess their retirement plans. Some wanted to leave their employer plan due to the volatility, while others decided to retire early rather than risk returning to work and catching the virus, Eck said. Others had concerns over investing, debt, hardship withdrawals, emergency funds, and the Coronavirus Aid, Relief and Economic Security (CARES) Act.

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When stay-at-home orders began, in March, Walter Kelleher, director of educational services at the State Board of Administration of Florida (SBA), said most participants he worked with voiced concerns over the unstable markets. “A lot of people were calling and asking whether they should move their current funds to a safer investment, whether their current asset allocation was correct, etcetera,” he said. Participants at the SBA are offered a one-time second election, where members may move their savings to a different type of plan. “People who have been scared of the market volatility in their DC plan have called to switch to a DB plan or vice versa,” Kelleher added. “Others have requested lump sums to just get out.”

Even though participants called, in a panic to move their investments, not all ended up doing so, Kelleher said. The SBA, which utilizes EY as its financial planner, would run annuity quotes to calculate payouts for members and apply estimates on future projected benefits, to calm participants and steer them away from moving savings.

Eck emphasized that such participant calls point to the need for direct access to financial planners. Typically, most planners devote their one-on-one meetings to providing individualized help and education, but this year much of their time is spent helping with decisions. Eck said. “[Employers and participants] can’t just use a pamphlet or something digital. Most of our discussions start with some level of education to make sure they understand discussed concepts, and then we can get into the planning,” he said.

During the panel, Singletary suggested advisers talk to clients who tend to make immediate, emotional decisions regarding finances. Ask participants if, and what, types of savings they have to help them through this period, she said. Then, plan out strategies for the future. “Build up your emergency funds, pay down your debt, focus on things you do have control over while you wait for things to even out,” she said. If participants still want to pull their money out of their retirement plan afterward, then at least they’ve done so at a calmer time, she said.

Advisers Should Take a Fresh Look at Investment Strategies, Business Models

Meeting the needs of Baby Boomers and Millennials and addressing investors’ desire for low costs are key to growing business.

During Tiburon Strategic Partner’s CEO Summit on Thursday, Chip Roame, managing partner, outlined five major themes driving the wealth management industry. The first, Roame said, is the continuing importance of Baby Boomers, even as they start to retire, and the emerging importance of Millennials. The second, he said, is investors’ insistence on low-cost trades, products and advice.

Roame went on to say that long-only investment management, hedge funds and many liquid alternatives are dying a slow death—but there are ways to still compete, namely, through factor investing, the use of alternative data and environmental, social and governance (ESG) investing.

Additional important issues facing the wealth management industry, Roame said, include the emergence of women and minorities in the industry, and the continued investment of venture capital and private equity in wealth management firms.

Wealth and investment management firms’ annual revenue growth rate is 10.6% this year, up from 0.7% in 2014—marking substantial revenues and earnings growth, Roame said. “Financial services firms lead other industries in annual revenue growth rates,” Roame said. “Their annual net profit growth rate is 12.2%, up from -5.5% in 2014 but down from 32.1% in 2018.”

Not only that, but wealth and investment management firms have high pre-tax operating margins, Roame said—averaging 25% and 34%,  respectively.

However, it won’t be all smooth sailing in the years ahead, Roame said. “Prior to COVID-19, the high-growth and highly profitable wealth and investment management industry was already evolving due to consumers’ increasing savviness and cost consciousness,” he said. “The future of wealth and investment management is better advice at lower costs, delivered, in part, virtually.”

Roame said he did not think robo advisers would overtake financial advisers, but that there will be a combination of the two: technology-enabled financial advisers. He said that while 95% of advisers charge per assets under management, that could change in the years ahead. Some alternatives include as a percentage of profits, a percentage of net worth, an annual fee, a monthly fee and an hourly fee.

Roame also said that in 2019, assets in socially responsible and ESG investments available in packaged products shot up to $21.4 billion, up from $5.4 billion in 2018, and that he expects that to continue to soar.

Advisers have the opportunity to provide financial planning to the mass affluent in many ways, Roame said: tax preparation, life insurance, college savings, health care insurance, Social Security strategies and retirement income products, longevity solutions and estate planning.

For high-net-worth clients, advisers can help them with liability insurance, tax planning, corporate executive services, small business owner services, estate planning and charitable giving.

Roame said that fee-based advisers, namely, registered investment advisers (RIA), will continue to grow, and that there will emerge nationwide RIAs with $1 trillion in assets. Finally, mergers and acquisitions (M&As) among RIAs will continue at a brisk pace.

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