Adviser Product Partnerships

Potomac Makes Model Strategies Available at American Trust Custody 

Potomac Fund Management Inc. announced that its model strategies are now available on the ModelxChange platform, created by American Trust Custody.  

A web-based interface, ModelxChange is designed to help professional money managers, investment advisers and plan recordkeepers. Meanwhile Potomac develops investment strategies that provide a tactical solution to help protect against market risk.  

“We know that ModelxChange has sought to provide access to ETF and mutual fund model portfolios from many of the top asset managers in the world,” Jeff Goodnow, chief growth officer of Potomac, said in a statement. “We are thrilled to bring Potomac’s quantitative approach to the ModelxChange Gallery, arming advisers with a model portfolio solution built to conquer risk.” 

Central Pension Fund Selects Vitech’s V3locity to Upgrade Pension System 

Vitech Systems Group announced its partnership with the Central Pension Fund. 

The partnership aims to upgrade the CPF’s pension administration system utilizing Vitech’s V3locity cloud-based administration, engagement and analytics platform. The CPF is one of the largest multiemployer defined benefit pension funds in the U.S., with more than 210,000 participants.  

“The scale of employers involved makes this transformation project unique, and Vitech is honored to be a part of it,” said Vitech CEO David Burns in a statement. “We look forward to seeing the results of its improved short- and long-term operational and technical capabilities.” 

Lumen Advisors and Sparo Launch ESG Investing Partnership on Betterment Platform 

Lumen Advisor LLCs has signed a licensing agreement with Sparo Corp., a Microsoft for Startups company. 

The partnership will offer financial products focused on verifiable environmental, social and corporate governance investing on the Betterment platform. The launch of the platform is set to coincide with Microsoft’s Entrepreneurship for Positive Impact “ChangeNow” event hosted in Paris on May 25. 

James Barchiesi, the founder and CEO of Lumen Advisors, said in a statement, “Our partnership with Sparo will allow us to offer customers of financial platforms such as Betterment the option to tailor-make their portfolios towards impactful outcomes with reasonable returns.”

Janus Henderson Announces New Joint Venture with Privacore Capital  

Janus Henderson Investors announced plans for a new joint venture with Privacore Capital, an open-architecture distributor and consultant for alternative investment products tailored to private wealth clients. 

“We recognize that the democratization of alternatives among private wealth clients is still in the early stages, and this trend presents a significant opportunity for firms with strong relationships with retail intermediaries—like Janus Henderson—to expand the breadth and quality of alternative investment solutions for clients,” said Janus Henderson’s CEO, Ali Dibadj, in a statement. 

The firm plans to formally launch the joint venture, called, simply, Privacore, toward the middle of the year and will engage with clients and GPs in the second half of 2023. Privacore will be led by Brendan Boyle and Bill Cashel as co-principals, according to the announcement. 

LifeYield and Playbook Partner to Advise Millennial and Generation Z Investors.  

LifeYield LLC, the fintech firm in tax-efficient investing and income optimization, announced its partnership with Playbook, a digital platform serving early-career investors with financial planning and tax-efficient investing advice. 

Playbook has integrated LifeYield technology into its platform and introduced its new Playbook at Work offering for employers. Playbook at Work encourages employees to save by illustrating how tax-smart investing and multi-account portfolio management can accelerate their wealth creation. 

“Playbook takes the best advice from a wealth advisor and uses software to personalize and