Fireside Chat: The Psychology of Financial Planning

PLANADVISER National Conference 2023 | Gain insights from psychology and cognitive biases that explain why investors can become their own worst enemies. Hear how understanding behavior can be the key to helping participants reach their financial goals. Speakers: Dr. Sonya Britt-Lutter, Director of Financial Health and Wellness, Texas Tech University's School of Finance and Alison Cooke Mintzer, Publisher, ISS Media