OneDigital Makes 6th Acquisition This Year, Fueling Southeast Expansion

OneDigital’s investment advisers division has made the aggregator’s sixth acquisition of the year, adding a Southeastern wealth manager with $900 million in client assets, the firm announced Tuesday.

OneDigital Investment Advisors acquired Greensboro, North Carolina-based wealth manager Triad Financial Advisors as it adds to benefit and advisory services in the Ssoutheast. The firm currently has more than 2,000 retirement plan clients from nine different teams across the Carolinas, Tennessee, Florida and Georgia, according to a spokesperson.

The acquisition continues a push by the firm and other aggregators to add wealth management practices to retirement plan advisement, insurance and health benefits. The Overland Park, Kansas-based advisory division had already made retirement- or wealth-focused deals in 2023 with Stone Street Equity, Huntington National Bank’s retirement division, 401K Resources, (k)RPG LLC and Florida Pension Group.

Triad has been operating since 1982 with a focus on high-net-worth families and female investors, according to the announcement. The firm works in wealth management services, including retirement planning, investments, asset management, portfolio analysis and monitoring.

Patrick Rush, chief executive officer and owner of Triad, and members of his team will join OneDigital.

“Our values and vision align with OneDigital, and this partnership brings more opportunities to not only our clients as part of a broader company, but also more opportunities for our employees to expand their own career opportunities,” Rush said in a statement.

The move continues OneDigital’s strategy of growing its footprint across benefits including insurance, retirement planning, wealth management and health. The company currently has more than 75,000 employees and is headquartered in Atlanta.