Adviser Product Partnerships

SMArtX adds 25 strategies to unified managed accounts platform, including from Fidelity and Nuveen; Goalsetter partners with Envestnet; Holistiplan tax planning technology now available to Advisor Group; and more.


SMArtX Adds 25 Strategies to Unified Managed Accounts Platform

SMArtX Advisory Solutions announced it has added 25 strategies to its unified managed accounts platform. The platform now features 1,198 strategies from 288 asset management firms.

Firms such as Fidelity Institutional, Janus Henderson, Nuveen Asset Management, Renaissance Investment Management and WCM Investment Management each added new strategies to their presence on the platform.

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“These venerable asset management firms can decide to distribute their strategies anywhere,” said Evan Rapoport, SMArtX Advisory Solutions’ founder and CEO, in a statement. “We are privileged to feature these establishments and their strategies as we continue to expand our UMA solutions to more and more enterprise firms, which provides the greatest scale and opportunity for strategy distribution.”

Goalsetter Partners With Envestnet to Provide Financial Advisers With Wealth-Building Tools

Goalsetter, a family-focused financial education platform, announced it is partnering with Envestnet Inc., a provider of intelligent systems for wealth management and financial wellness.

The partnership hopes to provide financial advisers with the tools their clients need to reach their long-term goals for building generational wealth.

“We know that generational wealth is not attainable without generational knowledge,” said Tanya Van Court, Goalsetter’s CEO, in a statement. “Goalsetter’s education-first financial solutions are designed to transform both family finance and family financial acumen, and Envestnet is a perfect partner to help us evolve the role of wealth managers from individual advisers to family-focused financial partners and supporters.” 

Ensuring advisors can engage all family members with innovative tools like Goalsetter’s financial education and savings platform means they can better help their clients build a foundation for achieving generational wealth,” said Dani Fava, head of product innovation at Envestnet.

Holistiplan Tax Planning Technology Now Available to Advisor Group Advisers

Holistiplan, a tax planning software company for financial advisers, announced a strategic partnership with Advisor Group.

“Our core mission is to help advisors provide richer planning for their clients, and this partnership with Advisor Group helps fulfill that in a huge way,” said Roger Pine, CEO and co-founder of College Station, Texas-based Holistiplan, in a statement. “This is a tool that is already being used by more than 16,000 advisors across the country.”

Holistiplan will now provide discounted access to its platform to all advisers affiliated with Advisor Group. The firm’s software was built to systematize and automate the process of reviewing a client’s tax return to find potential planning opportunities.

“We are thrilled to partner with Holistiplan to give our advisors access to the No. 1 tax planning software on the market,” said Zachary Parker, senior vice president of retirement and income planning for Advisor Group, in a statement. “We see tax planning within the broader financial planning process as a key differentiator for financial professionals.”

Tufts Medicine Partners With meQuilibrium to Support Employee Emotional Health 

Tufts Medicine Inc. has selected meQuilibrium to support the mental well-being of employees within its health system.

Tufts Medicine health system employees can now access meQuilibrium, a digital offering to help users understand the thinking patterns and habits that cause them to feel overwhelmed, anxious or burned out. Real-time access to data and analytics allows Tufts Medicine to impact targeted behavior change.

 “The healthcare industry is facing unprecedented levels of stress, compassion fatigue, absenteeism, burnout and attrition,” said Jan Bruce, CEO and co-founder of meQuilibrium parent company New Life Solution Inc., in a statement.

“Tufts Medicine is prioritizing its employees’ well-being and we are glad they have chosen our science-based resilience platform to meet the needs of their employees, prevent burnout and reduce turnover. They are taking measures to care of their employees, just as they care for others.”

Industry Voices Object to SEC Safeguarding Rule

Adviser advocacy and interest groups expressed disapproval for the SEC’s proposal, citing discretionary trading concerns and limiting annuity use.


Some of the provisions in the Securities and Exchange Commission’s proposed Safeguarding Rule were sharply criticized by industry participants during the comment period that ended Monday. The Safeguarding Rule would expand the Custody Rule’s reach both to advisers engaging in discretionary trading and to all asset types.

The Investment Adviser Association, an industry group representing advisers, wrote in a comment letter to the SEC that requiring advisers to comply with custodial requirements for participating in discretionary trading is misguided.

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Gail Bernstein, general counsel at the IAA, wrote in the letter that an adviser who has the authority to trade client assets without pre-approval does not have custody in the traditional sense because they cannot withdraw or redirect funds, and there is little risk of theft or loss.

Since many advisers have discretionary trading authority, many who are not currently subject to the Custody Rule would now be required to face annual surprise exams and to hire an independent accountant, among other requirements, according to Bernstein, who terms the requirements “very burdensome and very expensive.” Laura Grossman, the IAA’s associate general counsel, says approximately 5,000 registered advisers would have to comply with these rules for the first time, which is about one-third of all advisers.

In the eyes of Grossman and Bernstein, the SEC has not adequately explained what issues the proposal would solve or what the expected benefits would be. The IAA’s letter also said that the general pace of SEC rulemaking is too fast and difficult to keep up with.

The SEC received more than 100 comments concerning the proposal from registered investment advisers, law firms and auditors such as Deloitte & Touche LLP and PricewaterhouseCoopers LLP. Many commentators were seeking further clarity, changes or full pullback of the amendment.

Crypto, Too?

The IAA letter also stated its disapproval of expanding the Custody Rule to all asset classes, including digital assets, real estate and physical commodities. Bernstein explains that expanding the rule to all assets would impose a new regulatory regime on many previously uncovered asset classes and could “make those other assets difficult to transact in.” She describes this as “a huge sea change” for custodians, advisers and accountants.

The U.S. Small Business Administration expressed some of the same concerns in its letter, written in consultation with the IAA. The SBA says that defining discretionary trading as custody would have disproportionate effects on small advisers. Smaller advisers often do not hold or have access to client assets and do not have custody under the current regulations, according to the letter. This change would subject them to all the regulations and requirements of the Custody Rule.

Industry skepticism of the discretionary trading criteria could be facing headwinds from the SEC. William Birdthistle, the director of the SEC’s division of investment management, said during an open SEC meeting in February, when the proposal was formally offered, that discretionary trading is custody because it creates opportunities for loss if the adviser invests poorly. He repeated his support in March at an IAA conference, saying, “discretionary trading can create problems.”

And Don’t Forget Annuities

The Insured Retirement Institute, in its comment letter to the SEC, stated that the Safeguarding Rule would reduce access to certain annuities. The IRI noted that sometimes advisers have discretionary authority to move cash among investment options in a variable annuity contract, which would be covered by the safeguarding proposal.

The IRI referenced a no-action letter given to American Skandia Life Assurance Corp. in 2005, which permitted an adviser to withdraw assets from a client account for advisory fees without triggering the Custody Rule, and suggested making it universal for insurance firms. Many advisers dealing in insurance products have used this exemption so they can charge fees from clients’ accounts without having to keep those assets with a qualified custodian.

The IRI’s letter proposed that insurance companies be treated as qualified custodians for annuity contracts, since contracts provide strong legal protections and the adviser does not have actual custody of the assets at any point; custody is retained by the insurance company. Additionally, under state insurance laws, clients’ assets are segregated from the insurance company’s other assets, so they are protected in the case of bankruptcy, which is one of the objectives of the SEC’s proposal.

By universalizing the American Skandia no-action letter and treating insurance companies as a substitute for a qualified custodian, the SEC could avoid reducing access to annuity products, the letter argues.

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