Well-Funded HSAs Are a Retirement ‘Superpower’

Having an HSA going into retirement is ‘incredibly powerful,’ experts say, because money is being saved and spent as efficiently as possible.

Retirement plan advisers and their clients are warming to the idea that health savings accounts (HSAs) can be beneficial as both long- and short-term savings vehicles—but there are still many misconceptions about HSAs.

Scott Riordan, Sentinel Benefits & Financial Group health and welfare vice president, says HSAs are a powerful and important way to save and pay for health care costs because they are both “triple tax-free” and flexible, meaning the account is usable from the moment it is opened and throughout retirement.

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Contributions are deducted from an individual on a pre-tax basis, and employers save money by not having to pay payroll taxes, Riordan says. HSA funds can also be invested in mutual funds, index funds or brokerage accounts that can help them grow with earned interest. The third advantage is that withdrawals for qualified expenses are also tax-free.

Michaela F. Scott, Borislow Insurance retirement plan consulting director, adds that the money that’s contributed to HSAs rolls over after each year. That money can include contributions from the employee, employer and the employee’s family since anyone can fund an HSA. She compared it to having a “bucket of money” that you’ll never have to pay taxes on and that will cover expenses including health care premiums and dental visits.

Having an HSA going into retirement is “incredibly powerful” because money is being saved as efficiently as possible, Scott says. The best way to take advantage of the account is to put money in it and to not touch it as the balance continues to grow—even if that means paying for medical expenses out of pocket in the meantime. In the future, those expenses can be reimbursed based on saved medical care receipts, she explained.

It’s important to understand how HSAs work when communicating about the benefit to employees. Some employers are confused about the accounts and lack an effective strategy, says Heather Tredup, partner and retirement best practices leader at Aon. Because of that, there are often misconceptions.

One misconception is anyone can enroll in an HSA, but that isn’t true, Tredup says. In order to take advantage of a health savings account, employees need to first be enrolled in a high-deductible health plan (HDHP). Employers need to start their education with HDHPs, so the benefits of an HSA make sense to employees, she suggested.

Another misconception is the funds will automatically be invested, says Greg Puig, vice president, benefit consulting services at Sentinel Benefits & Financial Group. Administrators will usually require accounts to meet a minimum balance and employees to make a request before funds can be invested.

In addition, Puig noted, employees should understand the accounts are individually owned, so they will have the HSA even if they leave their employer.

A Year of Disruption Spotlights Tech, Cybersecurity

Advisers are increasingly focused on social media marketing, technology that can deliver investment personalization, and cybersecurity.  

According to Vestwell’s newly published “Retirement Industry Trends Report,” 85% of advisers agree that, as a result of this past year, they have placed a greater emphasis on the technology they use to run their businesses.

Among survey respondents, 45% say social media is now more valuable as a client acquisition tool, and 47% say it has remained equally as valuable, meaning just 8% of advisers feel the past year made social media outreach less important.

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Just 6% of advisers say the strategy of engaging in cold calls has increased in importance over the past year, with 41% saying the strategy is now less important. Even more notable, fully three-quarters (76%) of advisers say their referral strategy has grown in importance for their practice’s success over the past year, with just 1% indicating the opposite.

“It’s safe to say that if you aren’t on LinkedIn looking for leads, there’s a good chance your competitor is,” the survey report contends. “In fact, when we asked advisers about their most valuable source of leads, the second most common answer was social media. Referrals was first, beating out events, websites and cold calls.”

From cryptocurrency to environmental, social and governance (ESG) investing, the survey asked advisers what they believe clients are most interested in incorporating into their plans. The top response for both employers and employees was “personalized advice in the form of tools like managed accounts.” This response beat out guaranteed income solutions, 401(k) matching on student loan repayments, ESG funds and access to cryptocurrencies—and all by sizable margins, though each had substantial interest. While managed account usage remains low across the entirety of the retirement planning marketplace, 68% of advisers who offer managed accounts say they have seen an uptick in adoption over the past year.

Alongside the interest in new technology, the Vestwell survey shows growing concerns about cybersecurity. As the survey report notes, given that 401(k) plans are an attractive target for hackers, it came as no surprise when the Department of Labor (DOL) earlier this year released cybersecurity guidelines for plan fiduciaries.

They survey results suggest employers are feeling the increased pressure of these guidelines, with 73% of advisers agreeing that their clients care more about cybersecurity following a year of uncertainty. Part of their concern might be the fact that, in addition to releasing guidelines, the DOL has also begun auditing plans to test whether they are following proper security protocols.

“This added scrutiny means advisers are also feeling the pressure to carefully vet and select secure technology providers,” the survey report says. “According to our survey results, 30% of advisers listed cybersecurity as a top concern for the future of their practice, impressively beating out prospecting and client retention.”

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