Data & Research December 17, 2008
Happy Regifting Day?
If you’re having your office holiday party today, you have a lot of company.
Reported by Nevin E. Adams
According to a recent study by Money Management International study, the third Thursday of December is the most common day for a holiday office party. Consequently, the firm, a non-profit credit and debt counseling firm, has deemed Thursday, December 18, National Regifting Day.
Now, if you’re wondering about the connection, MMI’s survey also found that four-in-ten regifters (41%) – target coworkers as the recipients of their regifts.
Some other regifting factoids from a 2007 MMI survey:
- Nearly seven out of ten (68%) women regift or are thinking about it (compared with only 47% of men).
- Regifting favorability has increased by 7% in two years. Our 2005 survey showed that 54% of the respondents felt it was acceptable. In 2007, that number grew to 58%.
- 42% of respondents said they would regift to save money — compared to only 33% respondents in 2005.
- 25% of our respondents think that regifting is growing in popularity because consumers are doing it as a way to save on holiday expenses, while 14% attribute it to a sense that it is a form of recycling.
Regifting is becoming more widely accepted – 60% of respondents think so, according to the MMI survey. Fewer than 10% of respondents claimed they would be unhappy to receive a regift, while 18% even claimed they would be happy or amused to be on the receiving end of a regift (ok – but seriously, doesn’t that mean that 82% would NOT be pleased??).
Those sentiments notwithstanding, most regifters have good intentions, with nearly two-thirds (62%) regifting because they think it is something the recipient would really like.
For a list of regifting do’s and don’ts, and regifting party ideas, visit www.nationalregiftingday.com.