Fidelity AMP Combines Firm Offerings with Digital Advice Solution

Fidelity Clearing & Custody Solutionshas rolled out Fidelity AMP (Automated Managed Platform). Co-developed by eMoney Advisor, this solution can also be integrated with adviser firms’ existing offerings.

On the investor side, users can onboard themselves and set their own financial goals based on resources like Fidelity’s Investment Profile Questionnaires (IPQs). They can also monitor these goals with the advantages of models and projections. All these capabilities are accessible through Fidelity AMP’s dashboard.

Firms can enhance the investor portal with their own branding and marketing material. They can also build their own IPQs. Beginning in 2018, advisers will be able to customize client portfolios by defining the investment models for clients’ risk tolerance and IPQ profile.

The solution also leaves room for the human touch.

Fidelity AMP can be customized to integrate as much human collaboration as required depending on an investor’s needs and goals, while considering such factors as asset size and life stages. Fidelity points to its research indicating that 61% of investors prefer investment advice that combines technology with personalized interactions.

“The evolution of the digital advice market is proving that Fidelity AMP delivers what advisers are looking for: a digital, intuitive front-end that can be leveraged to meet investor demand, while at the same time allowing advisers to maintain their ‘human’ edge, engaging with clients to help them achieve their goals and ultimately, peace of mind,” says Gary Gallagher, senior vice president, investment products, Fidelity Institutional. “We have seen a strong early response from clients, indicating our approach is resonating with advisers.”

The firm plans to further update Fidelity AMP in 2018 with additional capabilities including expanded options for customizable models. Fidelity AMP is accessible through Wealthscape, Fidelity’s new adviser technology platform. Fidelity clients using eMoney tools can integrate it into their planning tools.

The firm says it’s enhancing this platform in respond to adviser demand for digital solutions. According to its research, the number of advisers whose firms are exploring adding digital advice has grown by more than 80% in just one year, with 40% now considering the digital advice options available.