Products October 28, 2014

LPL Financial Launches Worksite App

LPL Financial unveiled a new Worksite Financial Solutions mobile application (app) that extends retirement plan participant and sponsor services provided through the firm’s desktop platform.
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LPL says the app provides plan participants with remote account access, allowing for key account management functions to be performed through a smartphone or other device. The launch of the Worksite Financial Solutions mobile app reflects LPL’s ongoing commitment to delivering flexible solutions that address plan participants’ evolving financial needs, the firm says.

LPL expects to officially launch the app by the end of the year. With the new resource, clients and plan participants will gain access the following features:

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  • End-to-end plan enrollment support to guide users through all phases of the retirement planning process;
  • Access to qualified LPL advisers and the firm’s Retirement Results Team, which both provide education and support for participants on managing their retirement plan accounts; and
  • Numerous financial education tools, including calculators, tutorials, videos and articles on how to manage different phases of the financial lifecycle.

The technology offers significant benefits for advisers as well, LPL claims, as the app can be co-branded for use in each adviser’s practice. The app can also be used to help enhance the adviser-participant relationship by providing additional opportunities for communication and interaction on a regular basis.

“Retirement plan participants demand the ability to make financial decisions when they want, where they want,” adds David Reich, executive vice president of Retirement Partners.

LPL Financial LLC is an independent broker/dealer (B/D), a custodian for registered investment advisers (RIAs) and a wholly owned subsidiary of LPL Financial Holdings Inc. Worksite Financial Solutions is a retirement plan platform offered exclusive to LPL Financial and its adviser partners.

More information on the firm is at www.lpl.com.

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