Lincoln Financial Launches Consumer Insights Group

Pachuta leads a newly created team of six professionals dedicated to improving Lincoln’s understanding of consumers’ decision-making process as it relates to their financial future. In this role, Pachuta reports to Kristen Phillips, Lincoln Financial’s head of IS/RS Marketing and Strategy.  

Daniel P. Gangemi has joined the Consumer Insights team, reporting to Pachuta, as a director focusing on the Retirement Plan Services business. Gangemi will work with the Lincoln Retirement Plan Services team to deepen Lincoln’s understanding of retirement plan participants, plan sponsors, retirement-focused intermediaries and the retirement plan marketplace overall. He will also have responsibility for generating insights on exploratory consumer segments, including Mass Market, Mass Affluent and Gen X & Y.  

The Consumer Insights team is charged with capturing quantitative and qualitative information about consumers that can better inform product design and distribution decisions across Lincoln’s four core businesses of Annuities, Life Insurance, Group Protection and Retirement Plan Services.  

Pachuta joined Lincoln in September of 2007 where she has held several positions including retirement income marketing director and vice president and head of strategic and product marketing.  Prior to Lincoln, she was director of field marketing at Merrill Lynch’s Global Private Client Group. Pachuta received her BA from Yale University and earned an MFA from New York University.  

Gangemi has a background in both market research and the retirement plan market having held leadership positions at Prudential Investments, OppenheimerFunds and AllianceBernstein. Gangemi has a BA and MA in English from the City University of New York.