The “Mass Affluent” Lack Confidence

The "mass affluent," Americans between ages 35-54 years old with $50,000-$250,000 of investable assets, show a noteworthy lack of confidence in financial well-being.

This was a finding of the Bank of America (BofA) Merrill Lynch Merrill Edge Report, published in tandem with the launch of the Merrill Edge platform (see “BofA Merrill Lynch Launches Merrill Edge”).  

Forty-five percent believe they will never be wealthy and 63% say saving for long-term goals such as retirement or college-saving will be harder five years from now.  These results come from a survey pool in which 75% have a household income in excess of six figures.   

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The top financial concerns of the “mass affluent” population are rising healthcare costs (76%), ensuring retirement assets last through lifetime (67%), impact of tax reform (62%), and impact of the economy  on ability to meet financial goals (60%).   Perhaps of most concern is that 28% have had to tap into long-term savings accounts, such as retirement or college-saving, in order to meet short-term financial needs.  The reasons for doing so include handling monthly expenses (29%), major purchases (22%), or paying off debt (14%).

The findings suggest that having a financial plan is one way to improve chances of meeting financial goals.  Half (51%) of “mass affluent” participants do not currently have a formal or written financial plan, 29% of which have never had one.  Among those who have had a financial plan at some point in the past, 58% said they reached their goals.   

When asked about their reliance on retirement products and services offered by their employer, 7% said they rely solely on retirement options provided by the employer, 39% said they rely heavily on the employer-plan with additional vehicles such as IRAs or stocks, and 30% said they rely modestly on the employer-plan with additional investment vehicles of their choosing.   

The report found several ways in which this demographic can improve their confidence:

  • Understanding how federal and state regulations affect my finances – 67%
  • Having access to a complete picture of my finances – 58%
  • Knowing how to appropriately allocate assets across my investment options – 57%
  • Receive advice from a qualified investment professional – 56%
  • Knowing more about financial markets – 55%
  • Knowing how to better manage cash flow – 50%

Trust and satisfaction with financial professionals is relatively high among mass affluents, with 53% saying they see financial professionals as being trustworthy, and 78% citing satisfaction.   

All of these concerns, whether perceived or actual, have left the mass affluent demographic to believe retirement will come later than originally expected; 41% expect to retire later than they did only one year ago.  One qualitative quote gathered in the survey said, “Ten years ago I hoped to be retired by age 50. Now I am 53 and hope to retire by age 60.  By the time I get to 60, I suppose that I will be shooting for 70.”

 

 

BofA Merrill Lynch Launches Merrill Edge

A new finanical management platform, Merrill Edge, combines the banking of Bank of America (BofA) with the investment strategies of Merrill Lynch.

Targeted to 11 million people the company refers to as the “mass affluent” demographic, BofA Merrill Lynch created Merrill Edge to bring together all the capabilities of the financial giant and offer them to its every-day banking clients at Bank of America. BofA Merrill Lynch says there are nearly 11 million BofA customers that will form the next generation of affluent investors, referring to them as the “mass affluents.” The launch of Merrill Edge is the final step in the integration of Banc of America Investment Services, Inc. self-directed accounts, Merrill Lynch Direct, and Merrill Lynch Financial Advisory Center, the company reported in a news release.

Merrill Edge clients will be able to choose a self-directed investing account or an account through the Merrill Edge Advisory Center for financial guidance.Highlights of the Merrill Edge platform include:

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  • Financial advice and guidance from nearly 600 Merrill Edge Financial Solutions Advisers  (In a press briefing discussing Merrill Edge, company spokesmen say they plan to increase the number of advisers present in BofA branches to 1,000 by the end of the year.)   
  • Ability to view all accounts online, including 401(k) and brokerage from Merrill Lynch, and checking, savings, and credit cards from Bank of America. The ability to move money between accounts can be made in real-time.
  • Access to accounts via 18,000 ATMs, select banking centers, priority servicing through customer contact centers, mobile and text capabilities, and an online platform
  • Access to BofA Merrill Lynch Global Research, third-party commentary, and market news
  • Full suite of financial services, including banking and credit from Bank of America, and retirement and investment solutions from Merrill Lynch
  • Pricing will depend on a client’s relationship with BofA Merrill Lynch, and includes $0 self-directed online equity trades for qualified customers

“By bringing together the banking strength of Bank of America with the investment insights of Merrill Lynch, Merrill Edge can now offer our customers a way to view and access their banking and investing accounts online – any way they want – with access to a full array of solutions,” said Joe Price, president of Consumer and Small Business Banking at Bank of America.

BofA is also planning to deliver a new recognition and benefits program, Platinum Privileges. It will offer higher levels of service and comprehensive rewards across banking and investing for customers who maintain $50,000 or more in deposit accounts with BofA or investment balances with Merrill Edge.  The program is being piloted to new customers in Arizona, Georgia, and Massachusetts and available to existing customers nationwide later this year.   

 

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