For more stories like this, sign up for the PLANADVISERdash daily newsletter.
Don’t Keep Millionaires Waiting
An even more demanding 14% of millionaires want to hear from their adviser within the hour, according to Spectrem. Altogether, 72% of investors with a net worth of $1 million to $5 million, not including primary residence (NIPR), want to hear back from their adviser within 12 hours of their initial call. Not returning calls in a timely manner was the number one reason named for changing advisers (73%), followed by not providing good ideas and advice (57%).
Similar standards apply to e-mail. More than half (56%) of millionaires want their adviser to respond to e-mails within 12 hours. Nearly one in four (24%) expect a reply within 2 hours.
The Spectrem report “Millionaire Investor 2010” is based on a survey of 997 households with a net worth of $1 million to $5 million, not including primary residence (NIPR), conducted in November of 2010.
You Might Also Like:
![](https://si-interactive.s3.amazonaws.com/prod/planadviser-com/wp-content/uploads/2023/04/04122753/PA-04042-JD-Power-Study-1368517635-web-450x315.jpg)
Adviser Satisfaction Dips Amid Big Market Drop
![](https://si-interactive.s3.amazonaws.com/prod/planadviser-com/wp-content/uploads/2023/03/07155135/PAIL23-RPAY23-Feat-bkgd-1640x640-1-1-450x315.jpg)
2023 Retirement Plan Adviser of the Year Finalists
![PAIL23-Adviser-Choice-Feat-1640x640](https://si-interactive.s3.amazonaws.com/prod/planadviser-com/wp-content/uploads/2023/03/01154533/PAIL23-Adviser-Choice-Feat-1640x640-1-450x315.jpg)