Product Partnership – 5/15/24

Envestnet and Salesforce Announce Collaboration

Envestnet and Salesforce announced a partnership to deliver a financial planning experience for Envestnet customers using Salesforce’s financial services cloud.

“Our partnership with Envestnet is driven by a shared goal: to deliver innovative solutions that streamline the financial planning process and empower wealth advisers to be more productive,” Eran Agrios, senior vice president and general manager of financial services at Salesforce, said in a statement.

Advisers and financial services professionals in the United States will include the ability to: 

• View financial plan information for clients within their CRM platform.
• Target and track clients by where they are in their planning journey using actionable segmentation dashboards.
• Launch into Envestnet’s MoneyGuide, which offers financial planning capabilities.
• Unify customer behavioral and financial data across an adviser’s practice.
• Simplify adviser team collaboration with a single source for all financial planning-related activities.

“Dashboard views provide an adviser insight into their entire book of business,” Matt Wilson, head of MoneyGuide sales at Envestnet, said in a statement. “By easily segmenting those clients approaching retirement, for example, an adviser can proactively identify new account and rollover opportunities, income strategies or potential tax planning strategies.”

Pontera and Stifel Help 401(k) Participants Pursue Retirement Goals

Pontera announced the launch of a partnership with Stifel Financial Corporation, a full-service brokerage and investment banking firm operating across the United States and abroad.

With this collaboration, more than 2,400 Stifel advisers will be able to securely manage 401(k)s for over 200,000 clients through the Pontera platform as part of a personalized, comprehensive wealth management plan.

“When clients turn to their adviser for investment advice, they’re looking for help managing all of their assets — not just some,” Ron Kruszewski, chairman and chief executive of Stifel, said in a statement. “We’re thrilled to collaborate with Pontera and help our advisers answer this call for help by giving them tools to securely and efficiently manage their clients’ workplace retirement accounts.”

Kruszewski noted Pontera’s platform will be integrated with Stifel’s tech stack: Addepar, for holistic performance reporting; Salesforce CRM, for streamlined client-account visibility; and Stifel’s WealthTracker solution.

Kashable and BrightDime Launch Partnership to Enhance Financial Wellness

Kashable, a fintech platform offering financial wellness solutions as an employer-sponsored voluntary benefit, and BrightDime, which provides a view of an individuals’ holistic financial picture, have announced a partnership.

This partnership aims to provide access to personalized financial coaching and money management tools. At inception, the program will be implemented across 50 companies, including IKEA, Chobani and Nasdaq, covering over 170,000 employees.

Beginning May 14, employees with access to Kashable’s financial wellness program will also have access to free financial coaching sessions and other educational resources from BrightDime.

“By investing in financial coaching tools for their employees, employers are not just enhancing individual financial well-being; they’re building a more resilient, productive, and engaged workforce,” Einat Steklov, co-CEO and co-founder of Kashable, said in a statement. “This partnership showcases the ability of employers to support employees who are struggling with debt, lack of emergency funds and are managing unanticipated high inflation rates.”

Correction: Fixes start date for Kashable and BrightDime launch.