Product Partnerships – 5/1/24

Broadridge Adds 2 Solutions to Salesforce AppExchange

Broadridge Financial Solutions Inc. has launched two solutions on the Salesforce AppExchange, an enterprise marketplace for partner apps and experts. Broadridge’s securities-based lending and AdvisorStream digital marketing solutions are now integrated directly with Salesforce.

Securities-based lending application from Broadridge enables advisers to offer SBL, understand book trends, target high propensity prospects as well as originate and monitor for SBL loans.

The other solution added, AdvisorStream content marketing platform, automates advisers’ digital marketing and communications. It allows advisers to see client engagement with AdvisorStream content. They can also share personalized communications with clients through their preferred channels.

“Our solutions will offer a seamless integration between two key platforms and ultimately result in enhanced adviser productivity,” Mike Alexander, president of wealth wanagement at Broadridge, said in a statement. “At a time when the wealth management industry is focused on accelerating their digital transformation efforts, we are proud to expand our work with Salesforce to drive that growth.”

CAPTRUST Selects CAIS to Centralize Alternative Investments

CAPTRUST advisers will leverage CAIS’ SaaS technology to consolidate their alternative investment products and processes onto a single platform.

CAIS’s SaaS offering enables CAPTRUST’s independent financial advisers to centralize their fund positions from various sources through automated processes across the alternative investment lifecycle. They will also have access to integrated adviser education via CAIS IQ, support for structured investments, and coverage through CAIS’ 70+ adviser-facing professionals.

The CAIS platform will also integrate into CAPTRUST’s custodians and reporting providers, including BNY Mellon’s Pershing, Fidelity, Charles Schwab and Black Diamond, for more efficient data management and reporting.

“We are thrilled to work with CAIS to offer our advisers best-in-class technology enhanced by a dedicated adviser-facing team of professionals to streamline their alternative investing experience,” Michael Vogelzang, managing director and chief investment officer at CAPTRUST, said in a statement.

StratiFi Announces Strategic Partnership with Altruist

StratiFi, a risk management platform, announced a partnership with Altruist, which will give users of StratiFi access to software for account opening, trading, reporting and billing. StratiFi’s risk platform serves financial advisers, investment managers and compliance officers at RIAs, independent broker-dealers, family offices and other institutions.

“This strategic partnership is yet another signal that StratiFi is committed to not only advancing risk and compliance tools but also creating innovative partnerships that advance the entirety of the wealth management space,” StratiFi CEO Akhil Lodha, said in a statement.

Through this partnership, advisers using Altruist can integrate positions, accounts and client records from Altruist into StratiFi’s platform, where they can analyze and manage risk across client portfolios.

“Risk assessment and regulatory compliance are two of the biggest challenges for RIAs,” Harpreet Ahluwalia, Altruist’s chief product officer, said in a statement. “StratiFi’s all-in-one platform empowers advisers to tackle both at the same time, making it easy to develop risk-appropriate client strategies and unlock greater portfolio performance.