77% of Americans Interested in Alternative Assets

More than three-fourths of Americans familiar with retirement accounts are interested in investing their individual retirement accounts (IRAs) in alternative assets.

Despite the interest, 44% do not understand how to achieve that goal, according to opinion research from PENSCO. The PENSCO Market Barometer, which polled investors and high-net-worth advisers, also found that eight in 10 advisers say their clients are interested in investing in alternative assets, but only 10% of the advisers offer that capability.

The research also found that two-thirds of advisers say that investing in alternative assets can build wealth for clients, and 82% of advisers expressed interest in providing this option to clients. Investors and clients agree that the top alternative investments are real estate, precious metals and private equity.

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PENSCO conducted the research with San Francisco-based Koski Research. The firm polled 1,000 people across the country from February 6 to 10, 2012, and 365 financial advisers with more than $10 million in assets under management from February 7 to 17, 2012.

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