What Does Your Smartphone Say about You?

January 21, 2010 --- In the old days of smartphones, having a BlackBerry probably pegged you as a businessperson; however, that might no longer be the case. ---

Smartphones are increasingly catching on among consumers for more personal use, according to a survey by Compete, an online market research firm. Almost three-fourths (72%) of smart-phone owners use their device primarily for personal reasons.

It's true that BlackBerries do still seem to stand out as the most business-oriented of the smartphones. BlackBerry users are still the least likely to use their device for only personal reasons (26%, versus 44% for Android users, who are the most likely to use their device for only personal reasons).

It might also then come as no surprise that BlackBerry users make the most money. More than a fourth (27%) of BlackBerry owners makes more than $100,000.

When users were asked to describe their smartphone in one word or phrase, BlackBerries slightly edged out other smartphones as the most likely to be described as “a business tool.”

While BlackBerries are often nicknamed CrackBerries for their addictive attributes, it looks like the iPhone needs a nickname as well. The iPhone just barely beat the BlackBerry as the most likely to be named “addictive.” Furthermore, iPhone users were much more likely than other smartphone users to call their phone “a must have.”

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