Smartphone Users vs. Cell Phone Users
While smartphones might be catching on among all consumers, it’s true
that the average smartphone user does fit some stereotypes. Compared to
a cell phone user, smartphone users on average are younger, more
tech-savvy, better-educated, and earn a larger income.
While not all smartphone users are tech geeks, 59% do consider
themselves to have a very high level of technical expertise (compared
to 45% of cell phone owners), according to the Compete survey.
Almost half (48%) of smartphone users make more than $60,000 per year
(compared to 36% of cell phone owners) and 64% have at least a
four-year college degree (compared to 47% of cell phone owners).
Smartphone users also tend to be younger than cell phone owners (73%
are under the age of 45, compared to 50% of cell phone owners).
Furthermore, half of smartphone users are male, compared to 43% of all
cell phone owners.
Most (65%) smartphone users are on their first smartphone. The rest
have had a smartphone before, with about one in 10 (11%) previously
owning a BlackBerry.
Compete conducted online interviews with 5,932 wireless device owners (1,959 of whom own smartphones).Ellie Behling