Lincoln Financial Group announced the launch of an integrated,
business-wide campaign that helps empower women to take charge of their
personal and financial futures.
The multi-pronged outreach cuts
across various internal and external platforms, and its overarching goal
is to create awareness and engage consumers, advisers and employees on a
range of important topics.
Much of Lincoln Financial’s
activities are informed by findings related to women from its 2016
M.O.O.D. of America (Measuring Optimism, Outlook and Direction) survey:
- Eighty-eight percent feel they are more motivated to plan for the future when they have a better understanding of the options;
- Righty-one percent say they feel empowered when planning for their financial future;
- Thirty-six percent use a financial professional as a source of advice for financial information;
- Sixty-eight percent feel they are totally doing a good job planning for retirement versus 76% of men; and
- Fifty-four percent feel totally prepared for retirement versus 67% of men.
an upcoming campaign, the company will share steps women can take to
achieve enhanced financial outcomes. From saving more for retirement to
buying life insurance to taking advantage of group benefits that are
offered at work, this initiative will provide consumers with actionable
In addition, the outreach extends into social media, where women can
join the conversation on Twitter using the hashtag #WomenTakeCharge, and
on Facebook, where they can share how they are able to manage the
competing priorities of families, friends and finances. The company’s
also features a section dedicated to women called Women Take Charge
that features tips, articles, videos and other resources to help women
feel confident about their personal and financial futures.